KEFI Unique Sauces
In Greek culture, “kefi” translates to a feeling of joy, passion, and enthusiasm. Kefi isn’t just a sauce brand—it’s a celebration of bold, natural flavors. Inspired by the warmth and richness of Greek cuisine, this brand manual blends tradition with modern excitement in every detail, from vibrant design to unexpected taste pairings. The color palette takes cues from Greek culture, featuring sun-washed blues and terracotta reds to evoke a sense of place and authenticity. This guide includes branding, letterhead, employee uniforms, packaging, and more. Say goodbye to ordinary—Kefi transforms every meal into a flavorful experience.
Role: Concept, Copy, Image Making, Graphics and Type Layout
Tools used: Illustrator, Photoshop, Lightroom, Indesign
BRAND MANUAL
EXTERIOR AND INTERIOR OF STORE
EMPLOYEE UNIFORMS
VAN WRAP
Check out some of my development below!





For educational purposes only.