Jeanius Jeans

Jeans are a staple, but that doesn’t mean they have to be boring! Jeanius is an edgy, cool brand created for young adults who want something different. From bold colors to statement fonts, every detail reflects a rebellious, creative spirit that refuses to blend in. Personal photography is used throughout the campaign to enhance authenticity and showcase individuality. Jeanius is a custom jean clothing service where you can wear your personality on your pants. This integrated campaign includes branding, store signage, merch, social video ads, a website mockup, and more. With a focus on creativity, individuality, and a whole lot of style, Jeanius is where fashion meets personal flair—because your jeans should be just as original as you are.  

Role: Concept, Art Direction, Copy, Image Making, Graphics, Website design and Photography

Tools used: Illustrator, Photoshop