Jello Deliciously Unexpected

Jell-O is a taste everyone remembers from childhood lunches and after-school snacks. But this campaign reimagines it as something sleek, timeless, and dramatic. Inspired by the glamour of old Hollywood, Jell-O transforms from a playful treat into an icon of sophisticated luxury. With rich colors, elegant styling, and a touch of nostalgia, this campaign invites adults to rediscover Jell-O in a bold, indulgent new way. This integrated advertising campaign includes a subway triptych, a billboard, an animated bus shelter, in-store poster, floor sticker , limited edition rebranding, and a social video. From high-end dinner parties to chic cocktail garnishes, Jell-O takes center stage as a statement of refined taste and modern decadence.  

Role: Concept, Art Direction, Copy, Image Making, Graphics and Photography

Tools used: Illustrator, Photoshop, Lightroom and AfterEffects

OOH ADVERTISING

IN STORE ADVERTISING

LIMITED EDITION REBRANDING

INSTAGRAM VIDEO

Check out some of my development below!

For educational purposes only.

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