Guardians of The Night

Bats are often misunderstood, yet they are essential to our planet, playing a vital role in maintaining nature’s balance. Despite their endangered status, these remarkable creatures contribute to the ecosystem in countless ways. Using a comic book–inspired illustration style, the campaign brings a playful, approachable tone that makes the subject feel especially cute and compelling. Through this creative approach, it aims to educate the public and reshape perceptions of bats in a more positive light. This non profit advertising campaign includes a billboard, subway triptychs, an Instagram story video, and super cute merch. Highlighting the invaluable work bats do, we remind people that they aren’t to be feared—they’re to be protected.